The client asked us to imagine an installation that evolved over a three week period culminating in a gala event where the new Lexus LS would be revealed to a group of invited guests. The setting was to be a public plaza with heavy foot traffic.
We saw this as a challenge to make something that gradually changed from sculpture to party setting while also communicating aspects of the Lexus brand such as luxury, innovation, refinement and leadership in design.
We envisioned a temporal installation built of bricks. The bricks were to be sensually curving fiberglass ottomans similar in scale to a woman’s body and formally reminiscent of a Henry Moore sculpture. The 30 ottoman / bricks would stack to form a single lexus shaped sculpture, approximately 16 feet high and evocative of the hand on a sundial – a reminder of the passage of time. As the three week period progressed, the sculpture would decompose with ottomans individually repositioned to form a perimeter ring – like hour marks on a sundial, while pointing toward the center where the car would be unveiled on the final day.
Project Team: Benjamin Ball,Gaston Nogues, Oliver Hess
